Can you believe we’re already almost halfway through 2025? Summer is about to be in full swing, and let me tell you – this season’s makeup trends are absolutely everything. Whether you’re planning beach vacations, rooftop parties, or just want to refresh your everyday look, I’ve got you covered with all the summer makeup trends 2025 that are taking over social media and runways alike.
The Dewy, Glass Skin Revolution
First up in our summer makeup trends 2025 roundup is the continued obsession with glass skin – but with a twist. This summer, it’s all about that natural, dewy finish that looks like you just had the most refreshing facial. Think less “I-spent-20-minutes-on-skincare” and more “I-woke-up-like-this” glow.

The secret? It starts with your base. I’m absolutely obsessed with the Fenty Beauty Eaze Drop Blurring Skin Tint – it gives you that perfect “your skin but better” coverage while letting your natural radiance shine through. For that extra glow, mix in a drop of Charlotte Tilbury Hollywood Flawless Filter before applying your base. Trust me, this combo is chef’s kiss.
Don’t forget to set strategically! Use a light dusting of Laura Mercier Translucent Loose Setting Powder only in your T-zone, leaving the rest of your face beautifully dewy.
Coral Dreams: The Lip Color That’s Everywhere
Speaking of what’s trending, coral lips are having a serious moment this summer. But we’re not talking about those orange-y corals from the 2010s – oh no, honey. This year’s corals are sophisticated, with peachy undertones that complement literally every skin tone.

My current research, showing the real obsession with Rare Beauty Soft Pinch Liquid Blush in Joy – yes, I said blush! Hear me out: this peachy-coral shade works beautifully as a lip tint. Just dab it on your lips and blend for that perfect “I’ve been eating popsicles all day” stain. For something more traditional, the Glossier Olivia Rodrigo Collection Lip Crayon in Figgy is pure perfection.
Pro tip: Layer a clear or slightly tinted gloss over your coral lip for that perfect summer shine. The Fenty Beauty Glossy Potion in Fu$$y adds just the right amount of dimension without looking too done-up.
Ethereal Eyes: Less is Definitely More
Now, let’s talk eyes – because surprisingly, when it comes to summer makeup trends 2025, we’re seeing a major shift toward minimalism. Gone are the heavy smoky eyes and dramatic cut-creases. Instead, it’s all about creating that ethereal, barely-there eye look that still makes a statement.

The trend I’m completely here for is the “wet eye” look. Think glossy lids with just a hint of shimmer. Start with Glossier Skywash in Pool – this sheer blue wash gives your lids the most beautiful translucent tint. Then, pat a tiny amount of Stila Glitter & Glow Liquid Eye Shadow in Bronzed Bell right in the center of your lid for that wet, dimensional finish.
For those days when you want something even more subtle, try the “soap brow” trend. Brush your brows up with a clean spoolie, then set them with Glossier Boy Brow in your shade. It creates this effortlessly full, textured look that’s perfect for summer.
The Art of Strategic Highlighting
Highlighting is getting a major upgrade this season. Instead of that all-over glow we’ve been doing for years, strategic highlighting is where it’s at. We’re talking about placing highlighter in unexpected places to create dimension and that coveted “lit from within” effect.

The go-to combination is Fenty Beauty Killawatt Freestyle Highlighter in Trophy Wife on the high points of my cheeks, and then – here’s the game-changer – a tiny bit of RMS Beauty Living Luminizer in Champagne Rosé right on the tip of my nose and inner corners of my eyes. It’s subtle but makes such a difference!
Don’t sleep on highlighting your collarbones and shoulders if you’re wearing something off-shoulder or strapless. The Charlotte Tilbury Superstar Body Highlighter gives you that perfect sun-kissed glow that photographs beautifully.
Blush Placement That’s Breaking All the Rules
Traditional blush placement? We don’t know her. This summer, it’s all about experimenting with where you place your blush to create different effects and complement your face shape.

The trend that’s taking over my feed is “sunburn blush” – placing blush higher on your cheekbones and extending it slightly toward your temples and across the bridge of your nose. It mimics that natural flush you get from a day in the sun (but way prettier and more controlled).
For this look, I love Glossier Cloud Paint in Puff or Tower 28 BeachPlease Cream Blush in Golden Hour. Both blend seamlessly and give you that perfect “just came back from the beach” glow.
Waterproof Everything: Your Summer Survival Kit
Let’s be real – summer means heat, humidity, pool parties, and unexpected rain showers. Your makeup needs to be able to handle it all. Here’s my foolproof waterproof kit that’ll keep you looking fresh all day long:
Eyes:
- Urban Decay All Nighter Waterproof Setting Spray (spray this on your brush before applying eyeshadow)
- Maybelline Lash Sensational Waterproof Mascara
Base:
- Estée Lauder Double Wear Stay-in-Place Makeup for those super hot, humid days
- Urban Decay All Nighter Setting Spray to lock everything in place
Sunset Eyes: When You Want to Make a Statement
While minimalism is huge, there’s definitely room for drama in our summer makeup trends 2025 lineup. Enter: sunset eyes. Think warm oranges, pinks, and golds that mimic those gorgeous summer evening skies.

The Huda Beauty Desert Dusk Eyeshadow Palette is perfect for this trend. Start with the peachy orange shade in the crease, blend upward, then pat the golden shimmer shade on your lid. Finish with a thin line of NYX Professional Makeup Epic Ink Liner to define your eyes without overpowering the sunset effect.
The 5-Minute Summer Face
Because honestly, who has time for a full face when it’s gorgeous outside? Here’s my go-to 5-minute summer face that still looks polished:
- Prep: Tatcha The Water Cream mixed with Supergoop! Unseen Sunscreen
- Base: Glossier Perfecting Skin Tint mixed with Glossier Solar Paint
- Cheeks: Tower 28 BeachPlease Cream Blush in Magic Hour
- Eyes: Glossier Skywash in Terra + Glossier Lash Slick
- Lips: Summer Fridays Lip Butter Balm in Vanilla
Skincare-Makeup Hybrids: The Future is Here
One of the biggest shifts I’m seeing in summer makeup trends 2025 is the move toward products that multitask. We want our makeup to not just look good, but actually benefit our skin too.
ILIA Super Serum Skin Tint SPF 40 is leading this charge – it’s skincare, foundation, and sunscreen all in one. The Rare Beauty Always an Optimist Illuminating Primer gives you that perfect glow while prepping your skin with hydrating ingredients.
Even mascaras are getting the treatment – Thrive Causemetics Liquid Lash Extensions Mascara contains peptides that actually help condition your lashes over time.
Sustainable Beauty: Conscious Choices for Summer
Let’s talk about something close to my heart – sustainable beauty. This summer, making conscious choices about our beauty products feels more important than ever. Look for brands that prioritize refillable packaging, clean ingredients, and ethical sourcing.
Kjaer Weis offers gorgeous refillable cream blushes perfect for that summer glow. Axiology creates stunning lipsticks in biodegradable tubes. And Elate Cosmetics offers a complete sustainable makeup line in bamboo packaging.
Your Summer Beauty Routine: Putting It All Together
So how do you incorporate all these trends into your actual routine? Here’s my suggestion: pick one or two elements that really speak to you and make them your signature for the season.
Maybe you’re all about that dewy skin and coral lips combo for everyday wear, with sunset eyes reserved for special occasions. Or perhaps you’re living for the ethereal eye look paired with strategic highlighting for a more elevated take on minimalism.
Remember, the best makeup trend is the one that makes you feel confident and beautiful. These summer makeup trends 2025 are here to inspire you, not dictate your choices. Play with them, adapt them to your style, and most importantly – have fun with them!
Final Thoughts: Embracing Your Summer Glow
As we wrap up this deep dive into this season’s hottest looks, I hope you’re feeling inspired to try something new. Summer is the perfect time to experiment with your beauty routine – whether that’s embracing a more natural, dewy look or playing with those gorgeous coral tones we can’t stop talking about.
The beauty of these summer makeup trends 2025 is their versatility. They work whether you’re heading to the office (yes, even in summer), meeting friends for brunch, or dancing the night away at that rooftop party you’ve been looking forward to.
What trend are you most excited to try? Drop a comment below and let me know – I love hearing how you’re making these looks your own! And don’t forget to tag me in your summer makeup looks on social media. I’m always here for some beauty inspiration!
Stay glowing, beautiful! ✨
Remember to always patch test new products and remove your makeup thoroughly at the end of the day. Your skin will thank you for it!
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